uncommon insight + strategic design

User Research

Purpose: product planning, competitive analysis, requirements analysis, design
Methods: ethnography, contextual inquiry, artifact analysis, diary studies, grounded personas and scenarios, work modeling, task analysis, surveys, interviews, focus groups

Evaluation

Purpose: product planning, design validation, vendor selection, competitive analysis
Methods: field evaluation, prototype evaluation, usability testing, heuristic evaluation

Experience Design

Purpose: produce high-confidence, implementable specifications
Methods: visioning, conceptual design, alternatives generation, storyboarding, wireframing, prototyping

Coaching & Training

Purpose: build capability user research and experience design professionals and teams
Methods: capability assessment, training classes, workshops, mentoring, consulting